Photography 101

8 tips for taking great photos

 

Create Facebook Ads for mobile users

Think mobile first

Before using a picture, look at it on your smartphone and ensure your main subject is clear and any writing, such as a sign, is legible. Use the Image Text Check tool if you have text in your picture.
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Simple photos for effective ads

Keep it simple

You don’t need several people, multiple props, and complicated staging. The most effective images are often the simplest ones, such as a close-up of a product or a satisfied customer.
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Tips for taking interesting ad photos

Follow the rule of thirds

Your subject should be closer to either side, or along the top or bottom, rather than in the center. This is the rule of thirds. An exception: Faces can be anywhere in the frame.
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Make your photo ads interesting

Try varied perspectives

Mix big and small things and create an interesting contrast with different perspectives. For example, put a subject close to the camera and others in the background.
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Interesting layouts for effective Facebook Ads

Use interesting layouts

Use an interesting layout when arranging objects. Consider neatly organizing multiple items to create an appealing design and photograph them from above.
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Tips for interesting Facebook Ads images

Add a focal point and varied textures

When setting up your photo, ensure you have a subject in the foreground that provides a focal point. Use varied textures that create an interesting contrast.
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Grab customer's attention with images

Light and shadow create a nice contrast

Pay attention to your scene’s lighting. Bright light and deep shadows create a stark contrast that can make your photo more interesting.
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Attract customers with Facebook Ad photos

Use attractive color combinations

Use a color wheel to create interesting color combinations. Choose colors on opposite sides of the wheel, or try warm and cool versions of the same color.
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